The three central trends in Marketing 3.0 are collaborative marketing, globalization, and__（）
A. cultural relevance
B. horizontal marketing
C. consumer well-being
D. the rise of a creative society
E. sustained technological development
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__ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives（）
A. Marketing implementation
B. Marketing research
C. Marketing analysis
D. Brand management
E. Product management
When companies measure the number of people who are willing and able to buy their products, they are measuring__（）
A. demand
B. price elasticity
C. real needs
D. standard of living
E. disposable income
What are hollow corporations（）
A. companies that market their products through franchisees
B. companies that have liabilities exceeding their assets
C. companies that outsource all production to suppliers
D. companies that do not have any physical presence and only operate online
E. companies that are horizontally integrated
Companies can practice targeted marketing by using__, which are records of Web site usage stored on personal browsers（）
A. plug-ins
B. data warehouses
C. cookies
D. cookies
E. Big Data
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