What are hollow corporations（）
A. companies that market their products through franchisees
B. companies that have liabilities exceeding their assets
C. companies that outsource all production to suppliers
D. companies that do not have any physical presence and only operate online
E. companies that are horizontally integrated
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Companies can practice targeted marketing by using__, which are records of Web site usage stored on personal browsers（）
A. plug-ins
B. data warehouses
C. cookies
D. cookies
E. Big Data
Pegasus writes about its target market and demographics in the__ section of its marketing plan（）
A. Executive summary
B. Implementation
C. Situation analysis
D. Strategy
E. Tactics
When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV,
A. develop the research plan
B. define the problem and research objectives
C. collect the information
D. analyze the information
E. make the decision
The__ is the channel from raw materials to components to final products that are carried to final buyers（）
A. communication channel
B. distribution channel
C. supply chain
D. service chain
E. marketing chain
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