题目内容

When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV,

A. develop the research plan
B. define the problem and research objectives
C. collect the information
D. analyze the information
E. make the decision

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The__ is the channel from raw materials to components to final products that are carried to final buyers（）

A. communication channel
B. distribution channel
C. supply chain
D. service chain
E. marketing chain

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Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their “digital balance sheets”（）

A. demographics
B. accountability
C. social responsibility
D. globalization
E. technology

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Which of the following terms can be defined as “the shared experiences, stories, beliefs, and norms that characterize an organization”（）

A. organizational dynamics
B. a business mission
C. an ethical/value statement
D. customer relationships
E. corporate culture

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The key to utilizing organizational core competencies is to__ that make up the essence of the business（）

A. force organizational departments to justify the budgetary components
B. vertically integrate and own all intermediaries
C. own and nurture the resources and competencies
D. emphasize global promotions
E. segment the workforces

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When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV,

A. develop the research plan B. define the problem and research objectives C. collect the information D. analyze the information E. make the decision

The__ is the channel from raw materials to components to final products that are carried to final buyers（）

Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their “digital balance sheets”（）

Which of the following terms can be defined as “the shared experiences, stories, beliefs, and norms that characterize an organization”（）

The key to utilizing organizational core competencies is to__ that make up the essence of the business（）

A. develop the research plan
B. define the problem and research objectives
C. collect the information
D. analyze the information
E. make the decision