The key to utilizing organizational core competencies is to__ that make up the essence of the business（）
A. force organizational departments to justify the budgetary components
B. vertically integrate and own all intermediaries
C. own and nurture the resources and competencies
D. emphasize global promotions
E. segment the workforces
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__ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause sw
A. Value proposition
B. Loyalty
C. Satisfaction
D. Respect
E. Customer value
When a customer places an order at BookBox.com, the company processes the customer’s payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best describe
A. market-sensing
B. customer acquisition
C. customer relationship management
D. fulfillment management
E. new-offering realization
A marketing dashboard should display__（）
A. implementation controls
B. plans for each marketing audit
C. the company’s marketing-mix models
D. the instrument panel of all vehicles sold by a dealership
E. a customer-performance scorecard and a stakeholder-performance scorecard
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee （e.g., Nielsen Company）（）
A. custom marketing research firms
B. syndicated-service research firms
C. specialty-line marketing research firms
D. generic marketing research firms
E. focused marketing research firms
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