Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee （e.g., Nielsen Company）（）
A. custom marketing research firms
B. syndicated-service research firms
C. specialty-line marketing research firms
D. generic marketing research firms
E. focused marketing research firms
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Which of the following statements about marketing is TRUE（）
A. It is of little importance when products are standardized
B. It can help create jobs in the economy by increasing demand for goods and services
C. It helps to build a loyal customer base but has no impact on a firm’s intangible assets
D. It is not needed in an Internet-fueled environment
E. It is seldom used by nonprofit organizations
The value of an offering is described as the__（）
A. price consumers are charged for a product
B. cost of manufacturing a product
C. degree to which consumer demand for a product is positive
D. sum of the tangible and intangible benefits and costs to customers
E. intangible benefits gained from a product
When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to__（）
A. segment the market
B. provide a service
C. enter a new market
D. develop brand loyalty
E. position its product
Companies address needs by putting forth a__, a set of benefits that they offer to customers to satisfy their needs（）
A. brand
B. value proposition
C. deal
D. marketing plan
E. demand
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