__ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause sw
A. Value proposition
B. Loyalty
C. Satisfaction
D. Respect
E. Customer value
查看答案
When a customer places an order at BookBox.com, the company processes the customer’s payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best describe
A. market-sensing
B. customer acquisition
C. customer relationship management
D. fulfillment management
E. new-offering realization
A marketing dashboard should display__（）
A. implementation controls
B. plans for each marketing audit
C. the company’s marketing-mix models
D. the instrument panel of all vehicles sold by a dealership
E. a customer-performance scorecard and a stakeholder-performance scorecard
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee （e.g., Nielsen Company）（）
A. custom marketing research firms
B. syndicated-service research firms
C. specialty-line marketing research firms
D. generic marketing research firms
E. focused marketing research firms
Which of the following statements about marketing is TRUE（）
A. It is of little importance when products are standardized
B. It can help create jobs in the economy by increasing demand for goods and services
C. It helps to build a loyal customer base but has no impact on a firm’s intangible assets
D. It is not needed in an Internet-fueled environment
E. It is seldom used by nonprofit organizations
微信支付 
支付宝支付