题目内容

Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their “digital balance sheets”（）

A. demographics
B. accountability
C. social responsibility
D. globalization
E. technology

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Which of the following terms can be defined as “the shared experiences, stories, beliefs, and norms that characterize an organization”（）

A. organizational dynamics
B. a business mission
C. an ethical/value statement
D. customer relationships
E. corporate culture

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The key to utilizing organizational core competencies is to__ that make up the essence of the business（）

A. force organizational departments to justify the budgetary components
B. vertically integrate and own all intermediaries
C. own and nurture the resources and competencies
D. emphasize global promotions
E. segment the workforces

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__ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause sw

A. Value proposition
B. Loyalty
C. Satisfaction
D. Respect
E. Customer value

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When a customer places an order at BookBox.com, the company processes the customer’s payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best describe

A. market-sensing
B. customer acquisition
C. customer relationship management
D. fulfillment management
E. new-offering realization

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Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their “digital balance sheets”（）

A. demographics B. accountability C. social responsibility D. globalization E. technology

Which of the following terms can be defined as “the shared experiences, stories, beliefs, and norms that characterize an organization”（）

The key to utilizing organizational core competencies is to__ that make up the essence of the business（）

__ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause sw

When a customer places an order at BookBox.com, the company processes the customer’s payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best describe

A. demographics
B. accountability
C. social responsibility
D. globalization
E. technology