题目内容

According to Phillip Kotler, a product is anything that can be offered to a market to satisfy a need.

A. 对
B. 错

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If consumers recognize and have some ideas about a brand, they could lower their search cost for products from an economic point of view.

A. 对
B. 错

Any brand can create barriers of entry to make it hard for other firms to enter the market.

A. 对
B. 错

A commodity is a basic product which can be physically differentiated in the minds of consumers.

A. 对
B. 错

One of the challenges in marketing services is that they are visible and likely to vary in quality.

A. 对
B. 错

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