According to Phillip Kotler, a product is anything that can be offered to a market to satisfy a need.
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If consumers recognize and have some ideas about a brand, they could lower their search cost for products from an economic point of view.
A. 对
B. 错
Any brand can create barriers of entry to make it hard for other firms to enter the market.
A. 对
B. 错
A commodity is a basic product which can be physically differentiated in the minds of consumers.
A. 对
B. 错
One of the challenges in marketing services is that they are visible and likely to vary in quality.
A. 对
B. 错