题目内容

________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

A. Commercialization
Brand identification
C. Product differentiation
D. Merchandising

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Employees, not the firm's research and development department, are the number one source of ideas for new industrial products.

A. 对
B. 错

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Concept testing involves taking a product idea to consumers to test their reactions.

A. 对
B. 错

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Which stage of the product life cycle does rapidly rising sales, very high profit levels, and a growing number of competitors characterize?

A. growth
B. maturity
C. saturation
D. decline

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According to the product life cycle model, profits tend to

A. remain relatively constant until the decline stage, when they begin to drop.
B. reach a peak near the end of the maturity stage.
C. rise rapidly during the market preference stage.
D. peak before sales reach their highest level.

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________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

A. Commercialization Brand identification C. Product differentiation D. Merchandising

Employees, not the firm's research and development department, are the number one source of ideas for new industrial products.

Concept testing involves taking a product idea to consumers to test their reactions.

Which stage of the product life cycle does rapidly rising sales, very high profit levels, and a growing number of competitors characterize?

According to the product life cycle model, profits tend to

A. Commercialization
Brand identification
C. Product differentiation
D. Merchandising