超星 - Week4-Exercise2.1

单选题

A leading cause of new-product failure is

A. insufficient competition.
B. product promises that are not delivered.
C. the automation of the product development process.
D. excessive product differentiation.

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单选题

________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

A. Commercialization
Brand identification
C. Product differentiation
D. Merchandising

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判断题

Employees, not the firm's research and development department, are the number one source of ideas for new industrial products.

A. 对
B. 错

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判断题

Concept testing involves taking a product idea to consumers to test their reactions.

A. 对
B. 错

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