题目内容

A leading cause of new-product failure is

A. insufficient competition.
B. product promises that are not delivered.
C. the automation of the product development process.
D. excessive product differentiation.

查看答案

搜索结果不匹配？点我反馈

更多问题

________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

A. Commercialization
Brand identification
C. Product differentiation
D. Merchandising

Employees, not the firm's research and development department, are the number one source of ideas for new industrial products.

A. 对
B. 错

Concept testing involves taking a product idea to consumers to test their reactions.

A. 对
B. 错

Which stage of the product life cycle does rapidly rising sales, very high profit levels, and a growing number of competitors characterize?

A. growth
B. maturity
C. saturation
D. decline