The marketing concept holds that ________.
A. a firm should find the right products for its customers, and not the right customers for its products
B. customers who are coaxed into buying a product will most likely buy it again
C. a new product will not be successful unless it is priced, distributed, and sold properly
D. consumers and businesses, if left alone, won't buy enough of the organization's products
E. a better product will by itself lead people to buy it without much effort from the sellers
________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
A. Niche
B. Holistic
C. Relationship
D. Supply chain
E. Demand-centered
What are the four broad components of holistic marketing?
A. relationship, internal, position, and performance marketing
B. integrated, internal, position, and performance marketing
C. relationship, integrated, internal, and performance marketing
D. integrated, relationship, social responsibility, and position marketing
E. relationship, social responsibility, internal, and performance marketing
________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.
A. Integrated
B. Demand-based
C. Direct
D. Relationship
E. Internal
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