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________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
A. Marketing channels
B. Interstitials
Communication channels
D. Sales territories
E. Marketing terrains
A merchant is a(n) ________ in the marketing channel.
A. wholesaler
B. broker
C. sales agent
D. warehouse
E. advertising agency
A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?
A. personalization strategy
B. tailoring strategy
C. push strategy
D. pull strategy
E. consumer promotion strategy
Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.
A. consumer promotion
B. push strategy
C. backward flow
D. reverse flow
E. pull strategy