题目内容

Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.

A. consumer promotion
B. push strategy
C. backward flow
D. reverse flow
E. pull strategy

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Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and entices(本意是“诱惑、怂恿”) a famous athlete to endorse the product. This is an example of a ________.

A. trade promotion
B. reverse flow
C. push strategy
D. pull strategy
E. backward flow

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When is a pull strategy appropriate?

A. when there is low brand loyalty
B. when consumers are able to perceive differences between brands
C. when brand choice is made in the store
D. when it is a low involvement purchase
E. when the product is an impulse item

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下列哪些情况不一定会产生安慰反应？（）

A. 比赛获奖
B. 受到批评
C. 感到压力
D. 工作被否定

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Using the push strategy is most appropriate when ________.

A. consumers are able to perceive differences between brands
B. the product being sold is an impulse item
C. there is high brand loyalty for the product
D. the product is a high involvement purchase
E. consumers choose the brand before they go to the store

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A. consumer promotion B. push strategy C. backward flow D. reverse flow E. pull strategy

When is a pull strategy appropriate?

下列哪些情况不一定会产生安慰反应？（）

Using the push strategy is most appropriate when ________.

A. consumer promotion
B. push strategy
C. backward flow
D. reverse flow
E. pull strategy