Using the push strategy is most appropriate when ________.
A. consumers are able to perceive differences between brands
B. the product being sold is an impulse item
C. there is high brand loyalty for the product
D. the product is a high involvement purchase
E. consumers choose the brand before they go to the store
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行为人产生安慰反应后会出现下列哪些动作?()
A. 闭着眼睛
B. 嘘气
C. 吞咽
D. 搓脖子
A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.
A. hybrid
B. pull
C. personalized
D. vertical
E. internal
安慰反应的识别要点中形态和意义不包括行为人针对自己的多部位的自慰动作。()
A. 对
B. 错
A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
A. internal marketing
B. mass customization
C. online personalization
D. push strategy
E. channel integration