题目内容
If Starbucks(星巴克) considers quick-serve restaurants and convenience shops in its competitive frame of reference, then intended ________ might be quality, image, experience and variety, while intended ________ might be convenience and value.
查看答案
搜索结果不匹配？点我反馈
更多问题
Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?
Subway restaurants are positioned as offering healthy, great-tasting sandwiches. ________ positioning allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.
The result of positioning is the successful creation of an employee-focused value proposition.
Positioning requires that marketers define and communicate only the differences between their brand and its competitors.
微信支付 
支付宝支付