题目内容
In order to market internationally, a company must develop a strategy to support its global business operations.
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International marketing mix involves international products, international pricing, international distribution, and international promotion.
Some products can be sold abroad with virtually no changes. For example, Apple had to develop a Japanese-language operating system.
Sometimes a redesigned product will satisfy foreign buyers. For example, Budweiser, Coca-Cola, and Marlboros are exactly the same in Peoria, Illinois, and Paris, France.
When pricing for international markets, the costs of transporting and selling products abroad is one consideration.
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