A competition-based pricing strategy called ________ involves one or more dominant firms establishing the pricing practices that all competitors in an industry follow.
A. skimming
B. penetration
C. target costing
D. price leadership
查看答案
Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and discouraging competitors?
A. penetration strategy
B. odd-even pricing strategy
C. skimming strategy
D. price lining strategy
Sometimes a firm will lower prices below their costs in order to build a customer base.
A. 对
B. 错
Consumer perceptions of product quality are affected by promotions and packaging, but not by the price of the product.
A. 对
B. 错
Su-Lin:Oh, hello! Good morning,MadamGuest 1: (Grumbling) My room needs _______. Can you do it now?Su-Lin:(Stops what she is doing to face the guest) Of course. I’ll get to your room as soonas I’m finished here.Guest 1:Why can’t you ________ first?Su-Lin:(Flustered) Well, let me_____ with my supervisor...Guest 1:We really need some clean towels.Su-Lin:I will make sure to get those to you,Madam.Guest 1:My _______ is brokenSu-Lin:I'll have someone look at it as soon as possible.Guest 1:And did I mention that the hot water is not workingSu-Lin:I ______ for the problems with your room. Let me call Engineering to ensure they get these things resolved.Guest:Yes, I wish you would!