超星 - Week4-Exercise2.3 - 查题吧

单选题

A competition-based pricing strategy called ________ involves one or more dominant firms establishing the pricing practices that all competitors in an industry follow.

A. skimming
B. penetration
C. target costing
D. price leadership

单选题

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and discouraging competitors?

A. penetration strategy
B. odd-even pricing strategy
C. skimming strategy
D. price lining strategy

判断题

Sometimes a firm will lower prices below their costs in order to build a customer base.

A. 对
B. 错

判断题

Consumer perceptions of product quality are affected by promotions and packaging, but not by the price of the product.

A. 对
B. 错

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