题目内容

What are new technologies, products, or services that eventually surpass the existing dominant technology or product in a market called?

A. open innovation
B. radical innovation
C. incremental innovation
D. radical change

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Which of the following is not improving the value chain?

A. improving procurement processes
B. increasing operating costs
C. minimizing marketing expenditures
D. streamlining production processes

company is said to have ______________ when it has gained an edge over its rivals.

A. monopoly
B. profitability
C. competitive advantage
D. computer advantage

Each of the following was described in this chapter as a source of competitive advantage except for ______________.

A. delivering superior customer service
B. achieving lower cost than rivals
C. being the subject of a hostile takeover
D. having shorter lead times in developing and testing new products

______________ involves creating new products, processes, or services that return value to the organization.

A. Startup culture
B. Creativity
C. Invention
D. Innovation

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