题目内容
When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on(侵犯) its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms.
查看答案
搜索结果不匹配？点我反馈
更多问题
Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?
Points-of-________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.
The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.
数理统计学的奠基人是（ ）
微信支付 
支付宝支付