The milder information search state where a person simply becomes more receptive to information about a product is called__()
A. active information search
B. information search
C. heightened attention
D. purchase decision
E. dynamic information search
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__ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive()
A. Selective attention
B. Selective distortion
C. Selective retention
D. Selective choice
E. Selective embellishment
__ is the tendency to interpret information in a way that will fit our preconceptions()
A. Selective retention
B. Cognitive dissonance
C. Selective distortion
D. Subliminal perception
E. Selective embellishment
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more inf
A. transactional leader
B. opinion leader
C. role model
D. gate-keeper
E. international marketer
Marketers who target consumers on the basis of their__ believe that they can influence purchase behavior by appealing to people’s inner selves()
A. time famine
B. sophistication
C. money constrain
D. social class
E. core values