题目内容
A firm's core competency has applications only in the specific market in which the firm operates.
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Holistic marketing focuses on the integration of value exploration, value creation, and value delivery as a means to build long-term relationships with consumers.
The marketing plan is the central instrument for directing and coordinating the marketing effort.
Good mission statements should be long and clear, should emphasize on a wide range of goals, and stress on the company's major policies and values.
An intensive growth strategy involving marketing current products to new markets is a market-development strategy.
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