Which of the following examples will NOT lead to disaster in marketing?
A. Promoting a car with fuel-economy in a country where fuel is very cheap.
B. Promoting picture books at primary schools.
C. Publishing a textbook after the start of the new school year.
D. Selling a product at a price that’s too high for the people you’re targeting.
查看答案
__________ is the first element one needs to consider in marketing.
A. Product
B. Price
C. Place
D. Promotion
What does “meet” mean in “What features does it have to meet these needs”?
A. See.
B. Join.
C. Pay.
D. Satisfy.
Which of the following ways of product promotion is NOT mentioned in the text?
A. Contacting possible customers by telephone.
B. Advertising it on billboards.
C. Using direct marketing mailshots.
D. Advertising it on radio.
Which of the following theories appeared first?
A. The 4Ps.
B. The 7Ps.
C. The 4Cs.
D. None of the above.
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