题目内容

How is a marketing survey expected to be conducted?①Developing the research plan;②Defining the problem and research objective;③Implementing the research plan;④Interpreting and reporting the findings.

A. ②③④①
B. ①②③④
C. ①③②④
D. ②①③④

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Among the four elementsof the 4P’s of Marketing Mix, _________focuses on creating the awareness and persuading the customers to initiate the purchase.

A. Product
B. Price
C. Place
D. Promotion

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Which type of marketing strategy could help deliver marketing messages to the potential customers most effectively?

A. Free samples.
B. Advertisement.
C. Targeted marketing.
D. Reducing price.

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Which statement of the relationshipbetween marketing and sellingis TRUE?

A. Marketing and sellingis the same thing.
B. Marketing is a part of selling in real business activities.
C. Selling is one activity of the entire marketing process.
D. Selling involves researching customers and shaping product designs.

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What is the relationshipbetween promotion and marketing?

A. Marketing is a process of promotion.
B. Promotionbelongs to the 4Ps of marketing.
C. Marketing is to present your product, increase demand, and differentiate it.
D. Promotion is to analyzing consumers’needs and competitors’products.

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How is a marketing survey expected to be conducted?①Developing the research plan;②Defining the problem and research objective;③Implementing the research plan;④Interpreting and reporting the findings.

A. ②③④① B. ①②③④ C. ①③②④ D. ②①③④

Among the four elementsof the 4P’s of Marketing Mix, _________focuses on creating the awareness and persuading the customers to initiate the purchase.

Which type of marketing strategy could help deliver marketing messages to the potential customers most effectively?

Which statement of the relationshipbetween marketing and sellingis TRUE?

What is the relationshipbetween promotion and marketing?

A. ②③④①
B. ①②③④
C. ①③②④
D. ②①③④