Brand storytelling is a less-structured approach to brand positioning.
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Cultural branding is essential for small firms, but ineffective for large companies.
A. 对
B. 错
While creating a loyal brand community is useful for large companies, it is not cost-effective for small firms.
A. 对
B. 错
With the help of an example, explain straddle positioning(跨越式定位).
Describe three methods by which a brand can communicate category membership.