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A ________ consists of a group of customers who share a similar set of needs and wants.

A. vertical marketing system
B. market basket
C. market share
D. market segment
E. market level

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Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

A. demographic
B. behavioral
C. psychographic
D. geographic
E. cultural

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Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

A. the level of disposable income earned by the target group
B. customer differences
C. the cost-benefit relationship of narrowing the target market
D. customer complaints
E. saturated markets

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If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

A. demographic
B. psychographic
C. geographic
D. cultural
E. behavioral

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8.王女士，34岁，体温38.2℃，口腔糜烂，疼痛难忍，根据王女士的病情，你应给予哪种饮食

A. 软食
B. 半流质饮食
C. 流质饮食
D. 高热量饮食
E. 高蛋白饮食

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A ________ consists of a group of customers who share a similar set of needs and wants.

A. vertical marketing system B. market basket C. market share D. market segment E. market level

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

8.王女士，34岁，体温38.2℃，口腔糜烂，疼痛难忍，根据王女士的病情，你应给予哪种饮食

A. vertical marketing system
B. market basket
C. market share
D. market segment
E. market level