题目内容
Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.
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Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.
Life stage defines a person's age.
Members of the same generational cohort share the same major cultural, political, and economic experiences and have similar outlooks and values.
Psychographics is the science of using psychology and demographics to better understand consumers.
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