题目内容

Which of the following is NOT included in marketing?

A. Competitor analysis.
B. Customer survey.
C. Investment attraction.
D. Product promotion.

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________ is used to evaluate a company’s competitive position by assessing its internal and external factors, as well as current and future potential.

A. Promotion.
B. SWOT analysis
C. 4P theory.
D. Content marketing.

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Which of the following statement about 4P theory is TRUE?

A. 4P theory has evolved into more Psin many marketing occasions.
B. 4P theory was proposed from the customers’ perspective.
C. 4P theory can solve all the problems in marketing.
D. 4P theory is already outdated now.

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How is a marketing survey expected to be conducted?①Developing the research plan;②Defining the problem and research objective;③Implementing the research plan;④Interpreting and reporting the findings.

A. ②③④①
B. ①②③④
C. ①③②④
D. ②①③④

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Among the four elementsof the 4P’s of Marketing Mix, _________focuses on creating the awareness and persuading the customers to initiate the purchase.

A. Product
B. Price
C. Place
D. Promotion

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Which of the following is NOT included in marketing?

A. Competitor analysis. B. Customer survey. C. Investment attraction. D. Product promotion.

________ is used to evaluate a company’s competitive position by assessing its internal and external factors, as well as current and future potential.

Which of the following statement about 4P theory is TRUE?

How is a marketing survey expected to be conducted?①Developing the research plan;②Defining the problem and research objective;③Implementing the research plan;④Interpreting and reporting the findings.

Among the four elementsof the 4P’s of Marketing Mix, _________focuses on creating the awareness and persuading the customers to initiate the purchase.

A. Competitor analysis.
B. Customer survey.
C. Investment attraction.
D. Product promotion.