超星 - Unit 3 Pricing test - 查题吧

单选题

Good pricing begins with an understanding of the value that a product or service creates for

A. the market
B. customers
C. producers
D. profits

单选题

Internal factors affecting pricing include many factors as follows EXCEPT

A. overall marketing strategy
B. objectives
C. marketing mix
D. nature of the market and demand
E. other orgnizational considerations

单选题

Another aspects of psychological pricing is ( )----prices that buyers carry in their minds and on which they base their judgments of a given product's price.

A. current prices
B. past prices
C. reference prices
D. seller prices
E. dynamic prices

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