超星 - Chapter 9 E-business and e-commerce测试 - 查题吧

单选题

You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce.

A. electronic
B. local
C. mobile
D. social

单选题

In ________, manufacturers or retailers sell directly to customers.

A. affiliate marketing
B. electronic tendering
C. online direct marketing
D. viral marketing

单选题

In ________, vendors ask partners to place logo on the partner’s website and then pay that partner a commission.

A. affiliate marketing
B. electronic tendering
C. online direct marketing
D. viral marketing

单选题

In ________, recipients of your marketing notices send information about your product to their friends.

A. affiliate marketing
B. electronic tendering
C. online direct marketing
D. viral marketing

单选题

With ________, small buyers aggregate demand to create a large volume and then negotiate lower prices.

A. bartering online
B. electronic exchanges
C. group purchasing
D. product customization

单选题

_________ appear(s) in front of the current browser window.

A. Banners
B. Pop-under ads
C. Pop-up ads
D. Spam

单选题

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website.

A. buy-side marketplace
B. electronic exchange
C. sell-side marketplace
D. sellers exchange

单选题

_________ are similar to the B2C model.

A. Buy-side marketplaces
B. Electronic exchanges
C. Sell-side marketplaces
D. Sellers exchanges

单选题

Sell-side marketplaces are similar to the _________ model.

A. B2B
B2C
C2C
D. G2E

单选题

Group purchasing is a common technique in a ________.

A. buy-side marketplace
B. electronic exchange
C. sell-side marketplace
D. sellers exchange

1