填空题
[音频]Directions: Listen to the recording and fill in the blanks with the exact words you hear.You might have heard the term “brand loyalty”. As we enter a 5th generation of console releases, with Sony’s PS5 and Microsoft’s Xbox series X due to hit our 1. ________ this year, once more psychologists are predicting a wave of purchases based on fidelity.But why do people feel compelled to stick with brands? Writer Carol M. Bopp describes brand loyalty as a positive feeling that consumers 2. ________ with a certain product or company. This also draws on the idea of brand awareness: the extent to which customers are familiar with the 3. ________ or values of a brand, goods or a service.Huge companies pump millions into marketing and advertising, using analytics to determine who is their ICP, or ideal customer 4. ________. It’s no surprise that the ads which pop up on social media somehow feel targeted at or 5. ________ for you. This is because companies spend a lot of time and money analysing who is most likely to become loyal customers.This 6. ________ to the supermarkets. Many believe that the more expensive branded products are much better than the supermarkets’ own brand. Money-saving experts like Martin Lewis, encourage us to give up the premium or branded products and buy the value 7. ________.So, are we really brand loyal? Companies certainly want us to be. But there are those who believe it's more to do with brand habit – that feeling of 8. ________ you get from buying the same product over and over again. Once we’re familiar with a brand and we know that it's OK, we don't feel 9. ________ to try anything else.So, the next time you find yourself buying your favourite brand, it might not be down to brand loyalty, but rather to habit, or even that you have been 10. ________ by a specific company through tailored ads.
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