Which of the following is not O2O related?

A. Restaurant.com
B. FedEx
C. Groupon
D. SpaFinder

Which of the following is wrong about O2O commerce?

A. It is a combination of payment model and foot traffic generator for merchants that creates offline purchases.
B. It finds consumers online and brings them into real-world stores.
C. It tracks conversion using things like cookies and pixels.
D. The performance of an O2O commerce company is readily quantifiable.

What does O2O mean?

A. Office-to-Outside commerce
B. One-to-One commerce
C. Ordinary-to-Outstanding commerce
D. Online-to-Offline commerce

Fill in the numbered spaces with the words or phrases chosen from the box. Change the forms where necessary.Mobile CommerceMobile commerce (mcommerce)—the use of smart phones, tablets, PDAs, laptops, and other portable electronic devices to conduct commerce while on the move—has been possible in one form or another formany years. But in recent years mobile commerce has increased dramatically as a result of several 1 trends.■The growing 2 of portable computers as a percentage of the total PC market.■The widespread 3 of wireless Internet connections through Wi-Fi hotspots and 3G and 4G networks.■The popularity of mobile phones with GPS technology and Web access.■The development of smart phones with Web access and applications that aren’t 4 compromised by size.Here is a sampling ofmcommerce applications that will become increasingly common in thenext years.■Mobile 5Etickets can be sent directly to mobile phones and dashboard computer, which can in turn communicate wirelessly with ticket at entertainment events, parking facilities, tool roads, and so on.■Mobile coupons. Electronic coupons and loyalty cards 6 in mobile phones can replace their paper and plastic counterparts.■Mobile 7 . Many mobile phones make it easy to buy music, and other digital data; some stores encourage theri customers too buy physical goods on their mobile devices; the actual goods can then be picked up at the stores or 8 .■Location-9 mecommerce. Mobile devices with GPS and other llocalization technology can 10 offers and ads based on location.

Translate the following passage into Chinese.What Is the Impact of Social Media on Web Sites Today?For a rapidly growing number of Web-based businesses, social media represents more than yet another sales channel. With customers leveraging their own online influence to elicit responses directly from businesses, social channels arc now serving as realtime customer service platforms. Businesses quick to acknowledge these customers can take advantage of this trend to build brand authenticity and customer loyalty. Similarly, businesses slow (or unable) to incorporate social media into their practices risk losing customers to more socially competentcompetitors.As a result, social media empowers consumers by encouraging and incentivizing corporate transparency. Maintaining transparency will become an increasingly important component to corporate strategy as these social channels continue to mature. This is true todayforcustomer service interactions, and it will be true tomorrowforadditionalcompany practices.

The key to O2O is that it finds consumers in real-world stores and brings them online.

A. 对
B. 错

Groupon can deliver social experiences like restaurants, bars, Yoga, sailing, tennis lessons, or pole dancing.

A. 对
B. 错

O2O commerce companies tracks conversion using things like cookies and pixels.

A. 对
B. 错

Groupon is a successful example of offline commerce being driven by an online storefront and transaction engine.

A. 对
B. 错

One of the tents of O2O commerce is that performance is readily quantifiable.

A. 对
B. 错