A) accessing F) characters K) patientlyB) amountedG) freshL) tinyC) approaching H) ignoreM) totalD) attractI) increasingly N) violatedE) casualJ) messagesO) vitalThe mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their 1out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a 2that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks last year 3to just $ 1.5 billion worldwide, a fraction of the $ 424 billion global ad market.But as the number of eyeballs glued to 4screens multiplies, so too does the mobile phone's value as a pocket billboard (广告牌）.Consumers are 5using their phones for things other than voice calls, such as text messaging, downloading songs and games, and 6the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on mobile phones. AH of these activities give advertisers 7options for reaching audiences.During soccer's World Cup last summer, for example, Adidas used real-time scores and games to 8thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket—you just can’t 9cell phones as an advertising tool." Mobile-phone marketing has become as 10a platform as TV, online or print.