问答题
Section B – TWO questions ONLY to be attempted<br>Forion Electronics (Forion) manufactures a range of electronic goods. Its business has grown rapidly over the last ten years and is now complex and international. Forion manufactures over 100 different products, selling into 25 different countries. There is a supplier base of over 200 companies from which Forion sources. As the business has become more complex, the board has found it difficult to pull together all the information that they require in order to make decisions.<br>The current information systems are developed in-house and are based in the functional departments (such as purchasing, manufacturing, warehousing and delivery, selling and marketing). The organisation uses the financial system as a means of bringing together information for an overview of corporate performance.<br>There have been a number of examples of problems encountered with information in Forion:<br>– there are inefficiencies arising from ordering the wrong amount of subcomponents;<br>– there are often stock-outs or obsolescence of unsold goods in the warehouses, although the marketing department prepares good sales forecasts; and<br>– sometimes, there are insufficient delivery vehicles available to meet customer deadlines.<br>The board of Forion believes the problems arise from poor information sharing within the company. They are considering the purchase of an enterprise resource planning system (ERPS) to be the single information system for the whole organisation.<br>Also, Forion is planning to launch a smartphone. However, in order to make it competitive they need to have high-visibility, durable screens. As the cost of screen development is considerable, it has been decided to form. a strategic alliance with a well-known screen manufacturer to provide this key component for the new smartphone. Bon Accord Screens (BAS) has been chosen as the strategic ally, as they have a strong reputation for their quality of manufacturing and new product development. BAS has been trying to break into the smartphone market for several years.<br>The alliance agreement has stipulated three critical areas of performance for BAS’ supply to Forion:<br>1. quality of manufacturing, measured by fault rates of screens supplied being within agreed tolerances (so that they fit Forion’s phone-bodies);<br>2. time of delivery, measured by the number of times a shipment is more than one day overdue; and<br>3. the ability to provide technical upgrades to the screens as the market demands.<br>The service level agreement (SLA) will be based on these three points and there will be financial penalties built into the agreement if BAS fails to meet these.<br>Required:<br>(a) Discuss the integration of information systems in an ERPS and how the ERPS may impact on performance management issues at Forion. (10 marks)<br>(b) Evaluate, from Forion’s viewpoint, the usefulness of the three critical areas in the alliance agreement for measuring the performance of BAS. (8 marks)<br>(c) Evaluate the relative reliability of financial and non-financial data from internal and external sources in the context of the alliance between Forion and BAS. (7 marks)
问答题
(b) ‘EAJ’, which commenced trading on 1 June 2003, is a business services group whose consultants implement<br>three types of application software packages designed to meet the accounting, distribution and manufacturing<br>requirements of its clients. Each consultant specialises in the implementation of one type of application software<br>i.e. accounting, distribution or manufacturing. EAJ does not sell application software packages. EAJ implements<br>application software packages but clients are responsible for purchasing the packages.<br>The following information relates to the year ended 31 May 2006.<br>(1) Each consultation, other than those detailed in notes (4) and (5), is charged at a rate of £700 per day for<br>new clients and £550 per day for existing clients. Consultants are budgeted to work for 240 days per year.<br>(2) The consultants are each paid a fixed annual salary of £50,000. In addition they receive a bonus of 40%<br>of the net value of the fee income generated in excess of budget minus the revenue foregone as a<br>consequence of undertaking remedial consultations (per notes 5 and 8) based on a ‘notional’ rate of £700<br>per consultant day. The bonus is shared equally among the consultants employed by EAJ on 31 May in the<br>year to which the bonus relates.<br>(3) Other operating expenses (excluding the salaries of the consultants) were budgeted at £3,600,000. The<br>actual amount incurred was £4,500,000.<br>(4) In an attempt to gain new business, consultants may undertake consultations on a ‘no-fee’ basis. Such<br>consultations are regarded as business development activity by the management of EAJ. Each of these<br>consultations is budgeted to take one consultant day.<br>(5) Consultants will sometimes undertake remedial consultations with new clients who experience problems<br>with regard to implementation. Remedial consultations are also provided on a non-chargeable, i.e. ‘no fee’<br>basis. Each of these consultations requires two consultant days.<br>(6) Since its formation EAJ has had a policy of maintaining staff at a level of 100 consultants on an ongoing<br>basis, irrespective of fluctuations in the level of demand.<br>Required:<br>Using the above information, analyse and discuss the performance of EAJ for the year ended 31 May 2006<br>under the following headings:<br>(i) Financial performance and competitiveness;<br>(ii) External effectiveness;<br>(iii) Internal efficiency. (15 marks)
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