超星 - 作业5.3

单选题

20.Which of the following types of products purchased on the Internet are typically priced low because they are used more frequently?

A.Speciality
B.Convenience
C.Niche
D.Luxury

单选题

19.In the world of e-commerce, your business should be able to distinguish between which of the following?

A.Mobile computing and traditional bulky communication devices
B.Web based computing and database management
C.Alternative operating environments such as Mac OS and Windows
D.End consumers and other businesses

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单选题

22.Which of the following is an example of commoditylike merchandise?

A.Toothpaste
B.Computers
C.Cell phones
D.Automobiles

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单选题

31.What is the difference between a reverse auction and mass customization?

A.Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
B.Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.
C.Mass customization require a click-and-mortar environment; reverse auctions do not.
D.Mass customization can sell digital products; reverse auctions sell commoditylike products.

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单选题

27.Maintenance, repair, and operations (MRO) materials are also called ____.

A.non-perishable
B.indirect materials
C.additional services
D.support resources

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单选题

34.What is the difference between horizontal e-marketplaces and vertical e-marketplaces?

A.Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries
B.Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
C.Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business
D.Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business

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单选题

37.What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?

A.AdWare
B.External ads
C.Viral ads
D.Pop-up ads

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单选题

38.What term is used to describe an ad that appears after you close your current browser window?

A.AdWare
B.Viral ads
C.External ads
D.Pop-under ads

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单选题

40.Viral marketing is:

A.a marketing campaign initiated through a virus.
B.a type of spyware that attaches itself to some other application.
C.a marketing campaign that persuades consumers to encourage friends to purchase the same products or services.
D.a type of negative marketing plan that criticizes its competitors.

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单选题

41.An affiliate program is:

A.a business relationship between sellers and suppliers that support e-commerce.
B.an ad-on product or service that is purchased through the originating seller.
C.a marketing campaign directed at persuading consumers to get others to purchase the same product or service.
D.an arrangement made between two e-commerce sites that directs viewers from one site to the other site.

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