Filling in the blanks with the following words.leadertrendthreatfounderopportunity conceptBreaking Into A New MarketMario Moretti Polegato is the ____1_____ of Geox footwear. In the early 1990s he created a new footweart ____2_____: A special membrane(薄层，薄膜) that could be used in shoes to prevent perspiration(出汗). He approached Nike, Adidas, Timberland, the _____3____ of the footwear market. But nobody was interested. So he decided to go it alone and set up his company with five employees. Today the company is a large international group and is among the world leaders in the casual footwear sector. Mario thinks the company's next _____4_____will come from the clothing market and he plans to produce a range of clothes incorporationg the same patented(受专利保护的）material. The only ____5_____ that Geox faces is the same for all fashion businesses: a sudden shift in consumer _____6____.

Filling in the blanks about Nike's strategic position.StrengthsLeader in ___1____ ____2____

Filling in the blanks about Nike's strategic position.Weakness- It is perceived as being mostly about____1_____;- Retail settings are____2____, _____3____, and ____4_____ - a trunoff for female customers.

Filling in the blanks about Nike's strategic position.OpportunitiesTargeting of women is an opportunity to _____1_____ and ____2_____ the entire brand.ThreatsDecline of Air Jordan and competition from Skechers.

which four questions need to be answered in order to have a good strategy?

A. where do we compete?
B. who are we competing with?
C. what unique value do you bring to the table in those markets?
D. what are our objective?
E. how do we sustain our ability to provide that unique value?
F. resources and capabilities do you utilize to deliver that value?

Are the follwoing statements strategies or tactics?

A. strategies
B. tactics

Match the words with the meanings.

Which of the following topics have been covered in the video?

A. what is SWOT analysis for
B. How Americans use SWOT analysis
C. the various elements of SWOT analysis
D. why is SWOT analysis populous
E. considerations of building a SWOT diagram
F. how to getstarted doing it
G. what can employees do for a SWOT analysis