Filling in the blanks with the following words.leadertrendthreatfounderopportunity conceptBreaking Into A New MarketMario Moretti Polegato is the ____1_____ of Geox footwear. In the early 1990s he created a new footweart ____2_____: A special membrane(薄层，薄膜) that could be used in shoes to prevent perspiration(出汗). He approached Nike, Adidas, Timberland, the _____3____ of the footwear market. But nobody was interested. So he decided to go it alone and set up his company with five employees. Today the company is a large international group and is among the world leaders in the casual footwear sector. Mario thinks the company's next _____4_____will come from the clothing market and he plans to produce a range of clothes incorporationg the same patented(受专利保护的）material. The only ____5_____ that Geox faces is the same for all fashion businesses: a sudden shift in consumer _____6____.