超星 - t3 - 查题吧

判断题

降低营销成本和缩短产品生产周期是电子商务为企业带来的竞争优势。

A. 对
B. 错

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单选题

______是存储在计算机有结构的数据的集合。

A. 数据库系统
B. 数据库
C. 数据库管理系统
D. 数据结构

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单选题

By citing the book The Tipping Point, the author intends to

A. [A] analyze the consequences of social epidemics
B. [B] discuss influentials' function in spreading ideas
C. [C] exemplify people's intuitive response to social epidemics
D. [D] describe the essential characteristics of influentials.

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单选题

The author suggests that the "two-step-flow theory"

A. [A] serves as a solution to marketing problems
B. [B] has helped explain certain prevalent trends
C. [C] has won support from influential
D. [D] requires solid evidence for its validity

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单选题

What the researchers have observed recently shows that

A. [A] the power of influence goes with social interactions
B. [B] interpersonal links can be enhanced through the media
C. [C] influentials have more channels to reach the public
D. [D] most celebrities enjoy wide media attention

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单选题

The underlined phrase "these people" in paragraph 4 refers to the ones who

A. [A] stay outside the network of social influence
B. [B] have little contact with the source of influence
C. [C] are influenced and then influence others
D. [D] are influenced by the initial influential

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单选题

what is the essential element in the dynamics of social influence?

A. [A] The eagerness to be accepted
B. [B] The impulse to influence others
C. [C] The readiness to be influenced
D. [D] The inclination to rely on others

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