Choose the best answer for the following questionAccording to the author, which of the following statements is NOT true?
A. Core values are what support the vision, shape the culture and reflect what the company values.
B. Core valuesdon’t matterin the decision-making processesof a company.
Core values educate clients and potential customers about what the company is about and clarify the identity of the company.
D. Core values are becoming primary recruiting and retention tools
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