________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping.
A. Consumer promotions
B. Quantity discounts
C. Functional discounts
D. Seasonal discounts
E. Trade-in allowances
查看答案
When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________.
A. trade discounts
B. quantity discounts
C. functional discounts
D. seasonal discounts
E. trade-in allowances
When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.
A. value
B. loss-leader
C. special event
D. high-low
E. everyday low
In ________, the seller charges a separate price to each customer depending on the intensity of his or her demand.
A. second-degree price discrimination
B. third-degree price discrimination
C. psychological discounting
D. special-customer pricing
E. first-degree price discrimination
In second-degree price discrimination, the seller charges ________.
A. less to buyers of larger volumes
B. different prices depending on the season, day, or hour
C. a separate price to each customer depending on the intensity of his or her demand
D. different prices for different versions of the same product
E. different prices for the same product depending on the channel through which it is sold
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