题目内容
The market challengers are willing to take more risks, since they need to gain more market shares.
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The market leaders tend to adopt a more offensive posture since they need to protect their market position.
Marketing strategy has the fundamental goals of increasing sales.
Strategy is important because the resources available are sufficient, and how to utilize them is very critical to the success of business.
Opportunities refer to elements in the environment that the business could exploit to its advantage.
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