题目内容

Questions 12 to 15 are based on the conversation you have just heard.[音频]12. A) Taking a vacation abroad.B) Reviewing for his last exam.C) Saving enough money for a rainy day.D) Finding a better way to earn money.13. A) Preparing for his final exams.B) Negotiating with his boss for a raise.C)Working part time as a waiter.D) Helping the woman with her courses.14. A) Finish her term paper.B) Save enough money.C)Learn a little bit of Spanish.D) Ask her parent’s permission.15. A) He has rich sailing experience.B) He speaks Spanish fluently.C)He is also eager to go to Spain.D) He is easy to get along with.

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特定的广告主(企业)有计划的以付费方式通过大众传媒向其潜在顾客传递商品或劳务信息,以促进销售的公开宣传方式叫做()

A. 商业广告
B. 商业宣传
C. 促销
D. 销售

广告媒体选择的因素不包括以下哪项

A. 目标市场的媒体习惯
B. 产品
C. 广告传播范围
D. 广告时间

广告信息经特定媒体传递给消费者,对消费者心理活动的影响程度叫做()。

A. 广告定位
B. 广告心理效果
C. 广告效果
D. 广告宣传

商业广告的要素包括

A. 广告主
B. 广告受众
C. 广告信息
D. 广告传媒和广告费用

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