下列对“悲伤”的识别要点中的形态描述错误的是哪一项?()
A. 眉头皱上扬
B. 闭眼
C. 咧嘴
D. 眼角放平
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Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?
A. advertising
B. sales promotion
C. word-of-mouth marketing
D. public relations
E. personal selling
Which of the following is an example of an advertising platform?
A. posters and leaflets
B. company magazines
C. fairs and trade shows
D. sales presentations
E. continuity programs
Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?
A. enhancing brand awareness
B. developing brand attitude
C. increasing brand purchase intention
D. encouraging repeat purchases
E. establishing category need
When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?
A. developing brand awareness
B. building customer traffic
C. enhancing purchase actions
D. establishing product category
E. enhancing firm image