One of the strangest things about dispute over advertising is that the greater the fuss the much of a mystery the industry itself seems to become. Advertising is a passionate area. It seems to affect those who attack it and those who defend it in remarkable similar ways. (1) ______ Before long both are exhibiting the same compulsive urge to overstate their case to that it is difficult to believe that the critics and the defenders of advertising are even arguing for the same thing. But (2) ______just as it seemed sensible for us to regard advertising without go to (3) ______ either extreme, so it also seemed logical to try and find as coldbloodedly as if we could, what advertising in the Britain of the sixties (4) ______really was. We knew that they consumed around ＄ 950 million a year, or (5) ______roughly 2 percent of the national income. We knew that it employed something over 200, 000 individuals, the majority of which were paid (6) ______salaries considerably above the national average. And we knew that it was supposedly run in accordance certain rather vague and often (7) ______complex rules and professional orders.Therefore once we tried finding out exactly what all this money (8) ______went on, what these highly paid individuals did for it (and with it), and how the rules and orders influenced them, a curious thing happened. This strange animal called advertising, so disliked by its supporters and so beloved by its defenders, began to disappear. In its (9) ______place were advertising men and advertising agencies-all working in different ways and to different rules and all showed quite startling (10) ______differences of competence, taste and effectiveness.