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() refers to money that customers owe the company, perhaps including an allowance for doubtful accounts since a certain proportion of customers can be expected not to pay.

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() is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.

The objective of market segmentation is to minimize risk by determining which products have the best chances for （）of a target market and determining the best way to （） to the market.

While using geographic segmentation, the company might launch different products for that particular market or might also use different （） to attract the said geography.

（） is used to group those people who exhibit similar personality characteristics.