题目内容
听力原文：M：Hey，Jane．What do you，think of the art museum you visited last week？
W: It is wonderful, especially the new wing.
M: I have just read an article about that new wing and it says the cost is ninety million total. It's amazing, I think.
W: Yeah, the guide mentioned that. You could see they built it at all costs.
M: Hmm. It looks really unusual, at least from what I saw in the picture.
W: It's really impressive. There are triangles all over the paving stones in the courtyard, the skylights, and even a lot of the sculptures. All the sculptures are mobile and are made of pieces of aluminum that moves slowly in the air. You'll like it, I bet.
M: The article said that, too. It was said the original was steel, and it weighed so much that it wasn't safe to hang
W: Right. They used aluminum later so that those sculptures wouldn't come down on someone's head.
M: From the article, I also learned there appeared many other problems when they built it.
W: The article sounds interesting.
M: Yes, it went into every detail about the new wing. There was even an interview with the sculptor.
W: rd like to read that. May I borrow your magazine？
M: Of course. Just come to my place and take it tonight.
(20)
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"When a customer enters my store, forget me. He is king", claimed John Wanamaker, who in 1876 turned an abandoned railway store in Philadelphia into one of the world's first department stores. This revolutionary concept changed the face of retailing and led to the development of advertising and marketing as we know it today.
But compelling as that slogan was, in truth the shopper was cheated of the crown. Although manufacturing efficiency boosted the variety of goods and lowered prices, advertising provided most information about products. Through much of the past century, ads spoke to a captive audience confined to just a few radio or television channels or a limited number of publications. Now media choice has exploded too, and consumers select what they want from a far greater variety of sources-- especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power.
As our survey in this issue shows, consumer power has profound implications for companies, because it is changing the way the world shops. Many firms already claim to be "customer-driven or consumer-centric". Now their claims will be tested as never before. Trading on shoppers' ignorance will no longer be possible: people will know-- and soon tell others, even those without the internet-- that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in raising standards. Good and honest firms should benefit most.
But it is also intensifying competition. Today, window shopping takes place online. People can compare products, prices and reputations. They can read what companies say about products in far greater detail, but also how that matches up with the opinions of others, and-- most importantly of all-- discover what previous buyers have to say. News, groups and websites constantly review products and services.
This is changing the nature of consumer decisions. Until recently, consumers usually learned about a product and made their choice at the same time. People would often visit a department store or dealership to seek advice from a salesman, look at his recommendations and then buy. Now, for many, each of these steps is separate. For instance, Ford is finding that eight out of ten of its customers have already used the internet to decide what car they want to buy-- and what they are willing to pay-- even before they arrive at a showroom. When that happens consumers will truly be kings, and only those firms ready and able to serve these new monarchs will survive.
What is the meaning of "revolutionary concept"？ (Line 3, Para. 1)
Which of the following is NOT mentioned as the factor in marriage advertisement according
听力原文：W：There is something wrong with my computer．But I need to type a letter now．
M：I will repair it later. Right now I need your help fixing the bookshelf before I paint it.
Q：What will they do first？
(17)
听力原文： A young man who lived in London was in love with a beautiful girl. Soon she became his fiancee. The man was very poor while the girl was rich. The young man wanted to give her a present on her birthday. He wanted to buy something beautiful for her, but he had no idea how to do it, as he had very little money. The next morning he went to a shop. There were many fine things there: rings, gold watches, diamonds—but all these things were too expensive. There was one thing he could not take his eyes off, it was a beautiful vase. That was a suitable present for his fiancee. He had been looking at the vase for half an hour when the manager of the shop noticed him. The young man looked so pale, sad and unhappy that the manager asked what had happened to him.
The young man told him everything. The manager felt sorry for him and decided to help him. A brilliant idea struck him. The manager pointed to the comer of the shop. To his great surprise the young man saw a vase broken into many pieces. The manager said, "I can help you. I shall order my servant to pack it and take it to your fiancee. When he enters the room, he will drop it."
On the birthday of his fiancee the young man was very excited. Everything happened as had been planned. The servant brought in the vase, and as he entered the room, he dropped it. There was horror on everybody's face. However, when the vase was unpacked the guests saw that each piece was packed separately.
(33)
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