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Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence

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McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. place, promotion, production, and positioning
E. product, price, promotion, and place

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Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. product, positioning, people, and price
B. people, processes, place, and promotion
C. product, processes, price, and people
D. people, processes, programs, and performance
E. product, price, promotion, and people

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At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A. strategy
B. product
C. brand
D. value
E. people

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A marketer's only concern is how best to create demand for a new product produced by his/her company. Improving product design is not his/her responsibility.

A. 对
B. 错

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Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. variable assets B. value propositions C. intangible assets D. market offerings E. industry convergence

McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A marketer's only concern is how best to create demand for a new product produced by his/her company. Improving product design is not his/her responsibility.

A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence