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下列不属于根据设备工程的阶段特点划分设备监理规划的是()。
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—Read the article below about public image.
—Choose the best word to fill each gap, from A, B, C or D.
—For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
—There is an example at the beginning.
Significance of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19)______ just as the product, price, place, and promotional efforts are.
A firm's public image (20)______ a vital role in the attractiveness of the firm and its products to employees, customers, (21)______ to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22)______ to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23)______ will undoubtedly find resistance from employees who see (24)______ threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)______ low quality products and false claims would be widely looked down upon.
A firm's public image, (26)______ it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27)______ a quality image, this is not easily countered or imitated by competitors. (28)______ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29)______ favourable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earning ratio than (30)______ firms in the same industry without such a good reputation and public image.
(31)______ of factors affect the public image of a corporation. (32)______ include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33)______ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
We don\'t know if there is alimit_____________
—Look at the statements and the company news reports below.
—Which news report (A, B, C or D) does each statement 1-7 refer to？
—For each sentence 1-7, mark one letter (A, B, C or D) on your Answer Sheet.
—You will need to use some of the letters more than once.
A
Little wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters.
Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U. S suburbs.
"Malls are like great big jars of honey," says Police Chief Joseph Delaney of Paramus. "Lots of bees come buzzing in, stingers at the ready." Paramus, a New York City suburb of 26000 whose six malls draw nearly 200 000 people on a typical Saturday, reported 8.9 million dollars in shopping enter crime losses last year.
B
It is crimes of violence that are causing the most alarm.
Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.
C
Just how many victims are claimed by shopping enter crime, no one knows. But many business people are taking the threat seriously.
Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: "If shopping centres started reporting all the crimes that take place, nobody would shop there."
D
Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. "Bad guys know this is where to find women with money—vulnerable and alone. "he says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: "People park their cars and are robbed by muggers, who can quickly find a place to hide."
Bad people also go there as well as shoppers.
A．lightB．stormC．radiationD．pressure
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