题目内容
By saying that "Coke has hardly been sitting on its thumbs" , the author means that ______.
查看答案
搜索结果不匹配？点我反馈
更多问题
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke's long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
Pepsi's share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke's outward calm, executives are angry over the NFL loss. Now, some on Coke's board are sad to be upset that Pepsi outdid Coke's management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who's winning, there's no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke's long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There's nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.
Which of the following can be inferred from the Para 1？
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： I'd like to share with you today my experience with a new approach to building a house. It's called Envelop Building. Essentially, What it means is that as you are building a house, you try to leave the landscape feature on the land, especially the vegetation in the original condition. So what you are not doing 'is the usual practice of land-scraping. By which I mean literally scraping or cleaning the land of any and all the original plants. Why is the approach called Envelop Building？ Because instead of clearing everything away, you let your original landscape elements envelop or surround your house. Let the vegetation physical features such as hills and slopes or interesting rock formations, constituted a significant part of the character of the building sight: The design of the house should take these features of the property into account. Actually integrating your original wild landscape with a house is not that new. The famous American architect Wright was doing it about 65 years ago. So we are in good company. Envelop Building is not as easy as it sounds though, It's not just that you build your house and leave the land alone. By building, you are already damaging the original landscape. But as architects, we should try to work with environment, not against it. A creative architect can find ways to incorporate natural landscape into the overall design. For example, Wright used the massive boulders on the side of one of the most famous houses as part of the house foundation.
(27)
听力原文：M: Do you think you'll be able to get this ink stain out of my pants？
W: It won't be a problem but I'll need to send them over to a main cleaning facility. That's an extra day's time.
Q: What does the woman mean？
(13)
Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.
听力原文：M: I really want to know why Nancy is always so hostile toward me.
M: Did you ever think of just coming right out and asking her？
Q: What docs the man think the woman should do？
(12)
微信支付 
支付宝支付